Posted by marissagiannetto

“Siri, Who am I?”

When iPhone 4S first came out people raved about the new feature: Siri. Everyone wanted to try it out by asking questions ranging from those that prompted ridiculous responses to those that were practical, such as adding calendar events or finding GPS directions. What no one realizes is that Siri (well, Apple really…) is able … Continue reading

Where There is Success, There is Competition

Nowadays it seems like Apple has taken the technology industry by storm. The company has gained major popularity from the young adult population that enjoys the sleek, modern look to Apple’s PCs, iPods, iPads, and iPhones, as well as the target market of adults that want user-friendly devices. They’ve even got the kiddies hooked with … Continue reading

A Complex Vertical Jump: Pushing for Vertical Integration

Check out this article: http://knowledge.wharton.upenn.edu/article.cfm?articleid=2959 Many companies across various industries use vertical industries. For example, one of the best features of Zara’s business model is its vertical integration strategy. Vertical integration is when a single company owns several parts of its value chain. For Zara, this means it manufactures its clothing in its own factories rather … Continue reading