How businesses work with social media is a growing issue, complicated by how quickly social media itself is changing. Managers can benefit by understanding better what social media is — and isn’t.
Acknowledgments: The authors would like to thank both the SE and AE for their constructive guidance throughout the review process. This material is based upon work supported by the National Science Foundation under Grant No. 0953285 Author Bios Gerald C. (Jerry) Kane is an Associate Professor of Information Systems at Boston College’s …
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