Posted by profkane

What is Social Media, Anyway? (And Why Managers Should Care)

How businesses work with social media is a growing issue, complicated by how quickly social media itself is changing. Managers can benefit by understanding better what social media is — and isn’t. Continue reading

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Acknowledgments:   The authors would like to thank both the SE and AE for their constructive guidance throughout the review process.  This material is based upon work supported by the National Science Foundation under Grant No. 0953285   Author Bios   Gerald C. (Jerry) Kane is an Associate Professor of Information Systems at Boston College’s … Continue reading