Samsung and Intel have now joined Google in investing in an ‘Anticipation Engine’ start-up called Expect labs. It is a small start-up that has had a lot of cash thrown at it lately. The folks from Google have been putting a lot of money behind machine-learning engines, and trying to learn our ways to suggest content and information as we need it, or in some cases before we even ask.
Just last month Google bought a machine learning company called DNNresearch to boost voice search and more. DNNresearch specializes in ‘machine learning’ or artificial intelligence in computer systems. According to reports DNNresearch has worked hard in this area and their research finding will have “profound implications for areas such as speech recognition, computer vision and language understanding.” Which Google is expected to use in many aspects of their Google Search, apps, and mobile features. Google is already leading the pack with most of these areas but this acquisition should further improve their voice recognition and prediction, text search, and even image search and recognition.
A few weeks ago Google had added yet another company to their growing list of employees and acquisitions. Google had acquired a start-up company called Behavio, which uses smartphone sensors of all types to become a powerful prediction engine. This is just one more step in Google’s efforts to know what we want before we do.
Behavio essentially records and gathers data of all types from the wide array of sensors and info on our smartphones. Then in return analyses this data and can come up with accurate predictions of all types of things. It has been said their technology can predict riots and many other social related incidents, just to name a few.
Today marked an increase investment into a firm like Behavio that has close ties to Google. Similar to Behavio it users sensors to make predictions revealing Google’s growing intend to formula an prediction engine.
Using things like physical location, speed, contacts, nearby devices and events, sound levels, phone activity and more all gathered and monitored, then in return predict behavior and things of that nature. Pretty scary stuff when you really think about it. It targets more than just people too, and can target and analyze entire communities of groups of people at events.
The term being tossed around is anticipation engine, but there’s more to it than that. Apparently Expect Labs wants to listen in on your device, do a little eavesdropping, and then help anticipate what you’ll want to ask. Directions you might need in a few moments after chatting with friends, and much more. Sounds a bit freaky right?
Using voice recognition the company has built what they’re calling ACE (Anticipatory Computing Engine) that will listen in on a user’s conversation and more, then analyses what it learns to predict or anticipate what you’re going to search for or want next. Basically predicting your every need. While it sounds scary their goal isn’t to invade our privacy, although it certainly will, instead it wants to only help assist us much like Siri and Google Now does today, only on a completely different level.
What do you think of Google’s recent acquisitions all pointing towards an anticipation engine? How do you feel about your phone predicting what you will want it to do? And do you believe this will lead to privacy issues?