Like what you see? Well now you don’t have to wait each week for a new episode of your favorite show to air. Do you hate being left with an emotional cliff hanger at the end of an episode? If you miss an episode then you no longer have to wait months before a series shows up on Netflix because Netflix is now making original series. As we have talked about in class, we have seen a shift from Netflix predominately being used to borrow hard copies of DVD’s to online streaming. Are these original series the next step to meet viewer’s demands?
Netflix’s House of Card’s is one of these original series that has grown to be wildly popular and successful. According to a Forbes, “It’s the first major TV show to completely bypass the usual television ecosystem of networks and cable operators. It’s also the first time that a series has released an entire season (thirteen episodes) all at once, for viewers to watch at their own pace. Finally, it’s the first time that programming has been developed with the aid of big data algorithms.” This has sparked competitors to react quickly to try to imitate this idea. Amazon, Microsoft, and Google are already trying to make their way into the game.
Check out this video about the series:
What I find most interesting is that Netflix is continued using data to leverage these new ideas. “Netflix has mind-boggling access to consumer sentiment in real time” Netflix’s knew that House of Cards would be successful before they even started filming. “Netflix was able to find a Venn diagram intersection that suggested that buying the series would be a very good bet on original programming.” They are able to see which actors, directors, and genres people are most viewing and combine them to make a show that is sure to be a success. Their vast access to information gives them advantage over their competitors and others who will try to get their foot in the door with this industry.
Many more details can be read in this fascinating article of the New York Times:
The explosion of Netflix and online streaming has opened up a whole new battlefield for the television industry. Check out this Forbes article to see how the key players in the industry are being impacted:
One problem that I see with this idea is that you can finish a season in one day. This is being referred to as “marathoning.” What’s happens next? Viewers are always going to be looking for what’s new, what’s fast, what’s cheap, and what’s accessible. How is Netflix going to respond? Will they be able to keep up with the growing demand? Will this create more jobs for opportunities for those in the television industry? Or will viewers be forced to slow down their pace? It is also important to consider how this switch will impact television networks, DVD distributors, and Hollywood? I fear that Netflix won’t be able to keep up with this growing demand. I think that there are opportunities for new forms of entertainment to enter the playing field if Netflix is unable to keep up. I also think that viewers are going to move away from paying for television access at all. I think online sharing and cloud access will ultimately hurt Netflix. Only time will tell. Comment and let me know what you think about the future of Netflix.