Small Business and Modern Advertisement

For most small businesses out there today, advertisement is the key to success. But with costly television and newspaper ads, small businesses struggle to get their name out while attempting to make a profit. That’s where social media comes in. It’s actually easier nowadays for a small business to be successful due to the available avenues of social media and the interconnectedness (big word) of the Internet.  Advertisement, gossip and knowledge spread faster via optic cable than putting up signs around neighborhood.

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This small social media advertising can be seen to help with a key factor in increased sales for most companies. Don’t know what it is? Hint: When you want to buy new sneakers, or running shorts, you think ‘sports store’ and when you think sports store you think ‘Sports Authority, Dick’s Sporting Goods, etc.’. How can a small business, say an ice cream shop, compete with Coldstone or Ben&Jerry’s when the consumer thinks ‘I want ice cream’. Brand Recognition.

 Small businesses can even adopt the big-business idea of subsidizing product adoption. For example, your ice cream shop from the previous example opens in the financial district of a big city. How can one attract the busy ants coming or going from work? Simple Subsidies: Your offer: 10% off a small ice cream with proof of a tweet or post mentioning your product and where they bought it. Harnessing the power of social media, small businesses can compete with the chain name brands.  It’s like crowdsourcing advertising (its free!).

 Don’t take my word for it though, especially because I am not the first person to come up with the idea. Check out Forbes’s 7 ways to harness the power of social media:

 http://www.forbes.com/sites/theyec/2013/03/28/7-specific-ways-to-harness-the-power-of-social-media/?ss=smbiz-strategies

If you still don’t believe in the effectiveness of social media, you must live under a rock Marathon Monday in Boston yesterday (4/15/13) should have converted you. The power of being able to connect and contact the masses allowed for a more controlled situation and the alleviation of widespread panic.

*As an endnote, thoughts and prayers with the victims and their families. 

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4 thoughts on “Small Business and Modern Advertisement

  1. Love the inclusion of the link at the bottom of the blog, first of all. I liked how you examined how a small business can use social media to replace other forms of advertisement, and actually gave an example of how they could advertise themselves for cheap (The 10% off for a tweet idea). I do think that for some things, such as clothes or cars, that people want brand recognition. But also, I think that some of the most popular places to eat and get ice cream around me are the small, family owned places that have great service and friendly atmosphere. They just need to get their names out there. Social media can help this happen just with a couple clicks of a button.

  2. Small businesses can use social media in order to advertise for free. I worked at a bowling alley that had a Facebook page to promote it. We’d give customers incentives to “like” the page and that would give their news feeds updates on our specials and events. One of my jobs was to take pictures of customers for the page (glamorous I know). I think it’s a smart way for small businesses to self promote. However these modes of reaching consumers are also utilized by big businesses; so small businesses remain at a disadvantage. I would’ve liked to see a paragraph in your blog discussing this perspective as well. Good connection to our Marathon Monday/Social Media discussion in class.

  3. I argee with you that social media can help promote businesses and it is a great way to continue the conversation after you eat, buy, sell a product.Everyone should know the potential impact can have on a small business. Yet, again I believe small businesses shouldn’t relied on the magic solution that is social media. How many times have you been invited to page and didn’t do anything with it. That doesn’t really help with the reveunes for the small business.

  4. There is a difference between small businesses and the benefits they can reap from social media. Local small businesses like ice cream stores are far different from a local tradesman that can ship his goods online after he is found on Twitter. I can’t see a locally owned Arizona ice cream parlor gaining my business anytime soon.

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