Data in Motion: The way to solve Big Data and Data Security

Just as the Internet is bringing together people, process, data, and others things to make networked connections more relevant and valuable, Organizations now requires technologies (which includes tools and processes) that can handle the large amounts of data and storage facilities in order to be able to turn information into actions that will create key advantages for businesses, individuals and countries.

We may be surprised by the amount of data we create daily. Every day, we create 2.5 quintillions bytes of data (1000000000000000000), coming from sources such as “sensors used to gather climate information, posts to social media sites, digital pictures and videos, purchase transaction records, and cell phone GPS signals”.  The massive volume of both structured and unstructured data become so large that it’s difficult to process using traditional database and software techniques.  This massive volume of data is therefore being called the Big Data.

VI_BigData_Graphic_v3_low

The Big Data is a key component of a business’s success:

For Zara, they have data collecting systems such as Point of Sale System (POS) and Personal Digital Assistant (PDA). They helped Zara’s product to become FAST, FRESH and Favorable.

For Dell, they have had its big data of each customer’s customization of their computer, they also tried “Ideal Storm”, collecting data from customers to be more responsive to customer’s needs.

For Netflix, they have their powerful Cinematch, in which Netflix based on all its users’ movie rating data, monitors trends among customers and use it to recommend movies to individual consumers and personalize their experience.

As we can see, all these successful business have made their way through the intelligent use of Big Data.  Globally, IT professionals believe that Big Data will not only help improve decision making in their own companies but that it will also increase the global competitiveness of their countries.

According to a research done by Cisco, the major challenges that IT professionals associate with Big Data is the data security and risk management. Protecting Big Data is a big challenge. Because Data is everywhere in our life: it is in the cloud, in our mobile devices, and in social networks. And those data exists in all different shapes and forms. Big Data brokers can easily get data sets from stores where you shop and sell it to anybody without any input or permission from you.

Therefore Data Security is a really important problem in the IT world. Cisco’s new developed technology “data in motion” is a new big thing that will facilitate and secure the Big Data, enabling them to gain real-time insights and create better experiences for their users.

Data in Motion “represents the continuous interactions between connected elements such as people, process, and things. Data from new devices, sensors, and cameras is at maximum value while still in motion. During these interactions, the intelligent network provides secure unique insights in real-time. Value can be extracted and acted upon as events occur to create advantage here and now or even to predict the future. Organizations can make better decisions, provide enhanced experiences, and achieve competitive advantage.”

 

!!!God Bless Boston!!!

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5 thoughts on “Data in Motion: The way to solve Big Data and Data Security

  1. Very good blog post! I like how you incorporated both a picture of a graph to prove your point, as well as an applicable video. As I read your blog, I was immediately surprised by the amount of bytes of data that we are responsible for on a daily basis. It’s amazing to think that there a system of processing this data from all of the people in the world. You made a very good connection to our class lectures about Zara, Netflix, and Dell.
    It’s also very true that with all this Big Data, security of all of the data is a big problem. How can a system ensure the privacy of all the information that is being uploaded? Social media websites such as Facebook, Twitter, Instagram etc. are all faced with the challenges of protecting and securing the information that their users upload. Data is constantly being added to these servers and these social media sites are responsible for the internet safety of its users. I heard a story not long ago about how certain American companies were selling the credit card information of their clients to Russian terrorist groups that were using this data to take money directly from the bank accounts of many Americans. It is important to realize that when you put information online, it never disappears so it is necessary to protect and limit the amount of data you upload however in an ever-advancing technological society, this isn’t very easy. I think you picked a very relevant, important, topic for this blog post. Well done.

  2. The number in the second paragraph shocked me! That’s a whole lot of data, but when you broke down where it all comes from it adds up and makes sense. I liked your connections from class about Zara, Dell, and Netflix. Those were very good examples. I also liked that you offered something new as well (Cisco). Your first paragraph was difficult to read because it was one very long sentence; it threw me off. However, the rest of the blog was very good and I liked the detail. It’s interesting to think something intangible like data is now for sale. I definitely see the value and why a company would want to purchase it. Data is the reason Facebook bought Instagram; we frequently observe this kind of strategy employed by businesses.

  3. This blog post was interesting because it looked at data collecting in both a positive and negative light. It is undeniable how useful data collecting has become in our society. We have studied various examples in class that you mentioned. However, because of the double-edged sword of technology, new problems have been created as well. It will be interesting to see in the future if laws come up to speed to protect privacy or if society slowly changes its ideas about privacy and becomes “comfortable” with the fact that their data is so easily accessible by many different people. As we heard in class, where ever there is value and money, people will commit crimes in order to obtain it. It’s amazing how much data has truly become to be worth. I liked your picture and video in the blog. It would be interesting to know a little bit more about the Cisco case and its relation to data security.

  4. Great blog post! I liked how you incorporated both a video and a graph in order to support your position as well as to create a more interactive experience for your reader. this blog post was especially interesting because it combined many aspects of the course into one. you talked about IT security and all three case studies that we have explored so far as well as incorporating how corporations are beginning to use data to increase profitability. Although you focused on Big Data i thought that it was interesting to look at how all aspects of the course are interconnected and how it is becoming more and more necessary to be competent in the information systems world.

  5. Interesting post! I personally love this idea of big data. Like you’ve proven in your post, big data is everywhere and it is the key to a company’s success or failure. Data allows businesses to know what customers want, rather than guess. In this new world of business, the individual matters because their data is easily accesible. Also, the video was a nice touch. Thanks for sharing!

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