Just as the Internet is bringing together people, process, data, and others things to make networked connections more relevant and valuable, Organizations now requires technologies (which includes tools and processes) that can handle the large amounts of data and storage facilities in order to be able to turn information into actions that will create key advantages for businesses, individuals and countries.
We may be surprised by the amount of data we create daily. Every day, we create 2.5 quintillions bytes of data (1000000000000000000), coming from sources such as “sensors used to gather climate information, posts to social media sites, digital pictures and videos, purchase transaction records, and cell phone GPS signals”. The massive volume of both structured and unstructured data become so large that it’s difficult to process using traditional database and software techniques. This massive volume of data is therefore being called the Big Data.
The Big Data is a key component of a business’s success:
For Zara, they have data collecting systems such as Point of Sale System (POS) and Personal Digital Assistant (PDA). They helped Zara’s product to become FAST, FRESH and Favorable.
For Dell, they have had its big data of each customer’s customization of their computer, they also tried “Ideal Storm”, collecting data from customers to be more responsive to customer’s needs.
For Netflix, they have their powerful Cinematch, in which Netflix based on all its users’ movie rating data, monitors trends among customers and use it to recommend movies to individual consumers and personalize their experience.
As we can see, all these successful business have made their way through the intelligent use of Big Data. Globally, IT professionals believe that Big Data will not only help improve decision making in their own companies but that it will also increase the global competitiveness of their countries.
According to a research done by Cisco, the major challenges that IT professionals associate with Big Data is the data security and risk management. Protecting Big Data is a big challenge. Because Data is everywhere in our life: it is in the cloud, in our mobile devices, and in social networks. And those data exists in all different shapes and forms. Big Data brokers can easily get data sets from stores where you shop and sell it to anybody without any input or permission from you.
Therefore Data Security is a really important problem in the IT world. Cisco’s new developed technology “data in motion” is a new big thing that will facilitate and secure the Big Data, enabling them to gain real-time insights and create better experiences for their users.
Data in Motion “represents the continuous interactions between connected elements such as people, process, and things. Data from new devices, sensors, and cameras is at maximum value while still in motion. During these interactions, the intelligent network provides secure unique insights in real-time. Value can be extracted and acted upon as events occur to create advantage here and now or even to predict the future. Organizations can make better decisions, provide enhanced experiences, and achieve competitive advantage.”
!!!God Bless Boston!!!