Netflix has clearly become the dominating force in DVD rental and Online Streaming company in the United States, beating out former competitor Blockbuster. Facebook has over a billion users. With other online streaming sites beginning to give Netflix some trouble recently, they have been trying to do everything to improve their site and system. A couple of weeks ago, Netflix began to allow their customers to connect their account to their Facebook and have friends recommendations available to them. As seen below, the Netflix and Facebook connection is set up in two different places. One shows “Friends’ Favorites” which has the highest rated movies and TV shows and the other displays “Watched By Your Friends.”
Yes, this does require to connect the two sites, but Netflix did a good job of keeping this idea strictly on Netflix, and by no means posting anything on the user’s Facebook timeline. Netflix has been trying to integrate Facebook and this idea for a while, but the Video Protection Privacy Act (VPPA) did not allow Netflix to share someone’s rental history express approval or a police warrant. Fortunately for Netflix, Congress passed a bill last December to accommodate the integration of Facebook. Allowing for Netflix to use Facebook is huge for the company, because people are always looking for good shows and movies to watch so this can help out a lot.
Netflix, as one of our other bloggers posted a couple days ago, has been looking for ways to improve, even though they are the dominant force in the streaming network. Since they beat out Blockbuster in the past, they have to realize that History tends to repeat itself. Looking at all of the free streaming online services for both video and music, companies need to have certain characteristics that will separate them and be beneficial enough for the user that they would pay for their services. Netflix has been changing its website very often in order to satisfy their customers’ needs, and adding this element of connecting to Facebook is simply another step to make Netflix as good as it can be. What will they do next?