We’ve all heard the ongoing debates regarding the Mac operating system, the Windows operating system, and which of the two is better overall. These two corporations are almost empires, consistently competing in the software market. Windows’ latest attempt at gaining this market share from the increasingly successful Apple (MAC OSX) was the introduction of Windows 8 in October of 2012. The new software “was the biggest redesign of the operating system since Windows 95” and it is clearly seen through the introduction of a dashboard similar to that of Microsoft’s Xbox.
This new design is quite innovative for Microsoft and strays from the traditional desktop setup as seen in Windows 7. In addition, the Windows 8 software does not only apply to PC’s; the software is a major part of Windows smartphones and tablets. So why is it failing? Unfortunately, “Mac people” continue to love Apple products while those who have used Windows in the past are extremely dissatisfied with the new software. Even companies like Acer and Samsung, whose PC’s use Windows 8, are complaining about lower sales profits. Samsung even gave blame to the “less-competitive Windows platform.” The chart below shows the operating system market share as of January 2013.
Although Windows XP and Windows 7 remain a global favorite, Windows 8 remains at a lowly 2.26%; surely not what Microsoft would have predicted for a new and innovative software. What about Windows tablets and smartphones? Tablets have not been sold at significant numbers, causing Samsung to avoid developing Windows RT tablets in the future. In the smartphone market, Windows currently sits in 4th place behind the iPhone, Android devices, and Blackberry (not considering Blackberry’s release of the new Z10 and Q10 devices). In the U.S. market, Windows phone currently holds a mere 3.3% of the U.S. market.
Even with the struggling Windows 8, I do not see much reason for Microsoft to fret. Microsoft’s net worth, as of 2013, is approximately 69.96 billion dollars. Windows 7 and XP are still renowned operating systems used by a vast majority. Unrelated to computer software, Microsoft is responsible for Office, Bing, and Skydrive; just some of its incredibly popular software applications. Xbox is continually thriving and is becoming more of a complete entertainment system as it awaits the release of its next console, the Xbox 720. For the meantime, time can only tell how successful Windows 8 will be; a major change of a product in which consumers are so adapted to relies on the willingness of the consumer to adapt once again. Any thoughts on Windows 8 and Microsoft?