Windows 8 Failing: Why The Software Struggle?

We’ve all heard the ongoing debates regarding the Mac operating system, the Windows operating system, and which of the two is better overall. These two corporations are almost empires, consistently competing in the software market. Windows’ latest attempt at gaining this market share from the increasingly successful Apple (MAC OSX) was the introduction of Windows 8 in October of 2012. The new software “was the biggest redesign of the operating system since Windows 95” and it is clearly seen through the introduction of a dashboard similar to that of Microsoft’s Xbox.


This new design is quite innovative for Microsoft and strays from the traditional desktop setup as seen in Windows 7. In addition, the Windows 8 software does not only apply to PC’s; the software is a major part of Windows smartphones and tablets. So why is it failing? Unfortunately, “Mac people” continue to love Apple products while those who have used Windows in the past are extremely dissatisfied with the new software. Even companies like Acer and Samsung, whose PC’s use Windows 8, are complaining about lower sales profits. Samsung even gave blame to the “less-competitive Windows platform.” The chart below shows the operating system market share as of January 2013.


Although Windows XP and Windows 7 remain a global favorite, Windows 8 remains at a lowly 2.26%; surely not what Microsoft would have predicted for a new and innovative software. What about Windows tablets and smartphones? Tablets have not been sold at significant numbers, causing Samsung to avoid developing Windows RT tablets in the future. In the smartphone market, Windows currently sits in 4th place behind the iPhone, Android devices, and Blackberry (not considering Blackberry’s release of the new Z10 and Q10 devices). In the U.S. market, Windows phone currently holds a mere 3.3% of the U.S. market.

Even with the struggling Windows 8, I do not see much reason for Microsoft to fret. Microsoft’s net worth, as of 2013, is approximately 69.96 billion dollars. Windows 7 and XP are still renowned operating systems used by a vast majority. Unrelated to computer software, Microsoft is responsible for Office, Bing, and Skydrive; just some of its incredibly popular software applications. Xbox is continually thriving and is becoming more of a complete entertainment system as it awaits the release of its next console, the Xbox 720. For the meantime, time can only tell how successful Windows 8 will be; a major change of a product in which consumers are so adapted to relies on the willingness of the consumer to adapt once again. Any thoughts on Windows 8 and Microsoft?


7 thoughts on “Windows 8 Failing: Why The Software Struggle?

  1. I think that regardless of the slow start for Microsoft with Windows 8, they are excelling in other aspects of their business. More importantly is their success with the Surface tablet and re-branding of the company. Have you seen the latest Microsoft stores? They look and feel just like an Apple Store: devices everywhere for fiddling around with and a comfortable, open space atmosphere with an appealing look. People are drawn in to check out their products and they are clearly competing directly with Apple on this level. I think it’s about time that more companies started competing with Apple, just like Facebook is doing with their Facebook Home software. I do think it is important for Microsoft to figure out how they can improve Windows 8’s reviews or move on to creating a better operating system altogether because this is what they are known for. Straying too far from their core competency won’t be effective, but I am pleased to see them venturing into a new business model.

  2. It is hard to decipher the current state of affairs for Microsoft. The graph shows that it continues to dominate the market share, although maybe not with the operating system it had in mind. However at the same time, the article linked at the end, from more of a stock price perspective, seems to have grim hopes for all of Microsoft’s latest endeavors. Personally as a Mac user, I do not use either Windows 7 or 8, but it seems hard to imagine that with such a great market share, and Apple focusing on more of the top end computer sales, that Windows’ fate is actually that grim. Operating system market definitely seems to have high barriers to entry, as operating systems can only be successful if they are being used by computer manufacturers.

    You well utilized the medium with a picture, video, and graph. My question to you is, does Windows need to be more concerned about their inability to connect with customers with their new OS or customers unwillingness to adapt? Post of these would be pressing concerns. Regardless, the issue the article points out, as well as your post, (that the OS is not very easy to use/user friendly) does not bode well for the time and money Windows invested into it.

  3. I feel like in a way the graph is almost deceiving because it makes windows 8 look like it’s performing really badly but the reality is that Mac OS are also at the same level as Window’s 8. Windows 7 and XP are doing well because it is an older software and most people’s laptops are older than the windows 8’s release date and feel no need to replace it (after all it isn’t free). In the future years I believe that windows 8 will have a higher market share since most PC are now equipped with it.

    I am currently using a Mac, but I honestly really like the Windows 8 operating system. This is Microsofts way of becoming more user friendly, but I understand why there is backlash, because now the operating system feels like a Mac OS rather than the windows 7 PC users are used to. Windows 8 is disregarded by Mac users, because Mac users already like the user-friendly feel of the Mac OS (and they are also very loyal to Apple), and it is being heavily criticized by PC users for its dramatic change. When I first previewed Windows 8, I thought it looked very ugly and felt it was unnecessary. However the more I use it, the better it becomes and I think that eventually PC users will warm up to it too. I think the Windows 8 is very innovative but better used with a touch screen or tablet, so maybe in the future it will be more useful.

  4. As a Mac person myself, I am definitely a bigger fan of the Mac operating system instead of Windows 8. However, I have only had limited experience with Windows 8 so I am definitely somewhat ignorant to all of its capabilities. You mention that previous Windows customers are unsatisfied with the new Windows 8, which I find interesting considering it so much more advanced and seems to be more user-friendly. I agree with you in that I don’t think that Microsoft should be concerned about their profits in the coming years because they are still one of the top companies. However, I don’t think that Windows will provide Microsoft will much more profit growth as Apple is becoming more and more of a monopoly in the technological industry and Microsoft is having trouble competing with the iPhone, OSX, the iPad etc.
    Very good use of pictures and the youtube video to provide a visual evidence and information for everything you are writing about in your blog.

  5. I have both an PC with windows 7 and a Mac. I like the windows system much more than the Mac OS. Windows 7was a great success for Microsoft, because it eliminates all the disadvantages of the windows Vista that people had struggles with and it is much more renovated than the windows XP. However, I see Windows 7 only as an update of its previous versions. Instead, Windows 8 is not just an update, it is a totally new creation of Microsoft. Therefore it is now having troubles, because people are used to the old styles. I think in the following years, as the tablet and touchscreen become more prevalent, windows 8 will grow in its demand!

  6. Interesting post. I had never known any of the facts and figures from Windows operating system, and they are surprisingly low. Then again, Apple has really taken over the market, especially for phones. But i do agree with you, Windows doesn’t have too much to worry about since they are already so successful. I will be interested to see whether Windows 8 will, as some people said here, will take off in the future.

  7. Mac and Linux both have an always-visible icon to access the system menus, and all versions of Windows prior to 8 had the analogous ‘start’ button. There’s a reason: users find that always-visible icon very useful. The PC-laptop-notebook platform evolved a particular desktop style across the Linux-Mac-Windows OS range because user-driven evolution favored that style. Windows 8 on the PC-laptop-notebook platform was introduced by fiat, not evolved through user selection. If I’m booted to Ubuntu my go-to icon is the ‘gear’ in the upper left; if I’m on my older Mac it’s the ‘apple’ icon; if I’m on Windows it’s the ‘start’ button. So after playing with Win 8 a little I upgraded to Win 7. My work does not fit on an interface designed for touch-screens with tablet-sized resolution, and Win 8 is neither necessary nor ergonomic for serious data work on a desktop. Win 8 may eventually succeed for small-screen devices, but I don’t see it winning friends in the full-sized computing environment. And that environment is not going away, because it powers serious industry.

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