In recent years the fashion industry has been a hotbed for new and unique business models which increase customer service and other aspects of business through the use of technology. Zara used IT to simplify their value chain and get product that their customers wanted to them faster. They also used it and a simplified supply chain to increase the diversity of the products on their shelves around the world.
In 2010 a new company emerged on the fashion scene determined to carve out its own niche in the industry. Trunk club has recently emerged on the scene determined to eliminate poorly dressed men from the world. Trunk Club has two aspects to its business a conventional retail store in downtown Chicago and also its far more used aspect a user-friendly website.
Trunk Club has a simple business model the user pays no online monthly fees does not need an invite and simply in puts his height weight waist size and shoe size and must upload a picture of himself. Trunk club then pairs him with one of their many stylists through their website and the customer can then message the stylist informing them which stores he frequents and whether or not he is confident or not in his personal style.
Stylists then put together a trunk of clothes, from stores such as J. Crew and Brooks Brothers, and send it to the customer free of charge. upon receipt of the trunk the customer can Skype with their personal stylist and discuss the fit or look of the clothing that they have purchased. This allows for one on one interaction like you would get from a personal stylist but over long distances. The customer only pays for what he keeps and can send the “trunk” back with free shipping as well if they do not like any of the clothes sent.
This idea utilizes the internet to make it possible for everyone to have a personal stylist without having to pay exorbitant prices to do so. It allows people to have the process of shopping for clothes simplified for them so they are not overpowered by the massive selection that is available to them. Trunk Club makes money by targeting men who aren’t confident in their clothing and who are willing to revamp their entire wardrobe. This is a unique idea because Trunk Club does not produce any of its own product but rather helps individuals sort through all the clothes that are produced by the fashion industry.