It is common place knowledge that many companies copy innovations from each other. For example, when talking in class, it is shown that the fashion industry commonly copies innovations and new ideas from each other, shown by Zara being able to copy major fashion lines ideas and making them cheaper and easily.
This is the same concept as with technology companies, such as Google, Apple and others. Each company copies ideas from the others, and claims them as their own, such as all the tablets being created, specifically Kindle Fire and I-Pad, or with the Google Play store, a complete and rip off of Apple’s App Store. While many, including Apple, Google and Facebook, denounce copycats, a string of experts argue that imitation and innovation feed off of each other and create better products.
Essentially, these “copy cats” provide a better experience for customers, as there are more apps and and products to chose from, and the “copy cats” provide a better environment for the producers. This is due to the fact that producers have to come up with greater innovations and ideas before others in order to beat their competitors. It also allows tech start ups to have an easier time building their companies, and making a name for themselves in the industry.
This is also explained in the article http://www.huffingtonpost.com/bianca-bosker/google-evernote-copy-keep_b_2927693.html?ncid=edlinkusaolp00000003